Reel Green returns discussing the drop in the 2019 global box office, MoviePass parents filing for bankruptcy and streaming wars.
Global Box Office for 2019: $42.5 billion – THR
- Uptick from China, Japan, South Korea, France, Germany, Russia, Mexico, Spain, Brazil, and Italy
- 2019 North America => $11.4 billion
- 2018 North America => $11.88 billion
- 4% drop
- Disney earned $11.1 billion alone
MoviePass Parent Company Files Chapter 7 Bankruptcy(Jan. 28, 2020) – Variety
- Assets to be sold off to repay creditors
- Chapter 11 => renegotiation with creditors
- MoviePass shut down in September 2019
- Where it all went wrong with MoviePass?
AT&T Q4: WarnerMedia Takes $1.2 Billion Hit on HBO Max Investment – Variety
- Source: Foregone Licensing Revenues
- Foregone Licensing => Not renewing/establishing licensing contracts with distributors(Netflix, Amazon, etc.)
Netflix Marketing Pivot – Variety
- Fifteen-person marketing layoff
- Hires Jackie Lee-Joe as Chief Marketing Officer from BBC Studio
- Four years as CMO
- Netflix’s Non-Marketing History
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